Web design company chennai

As a web project manager for the past nine years, I have seen many different fads and trends come and go. It seemed like on an almost daily basis something new pops up that is going to change the industry only to disappear two or three weeks later. In my early career I built sites using regular old HTML and I’ve come a long way since, now building almost primarily on the WordPress platform.

In all of this time working on web projects, I have recently noticed that there are three core items that I work on with every project. These items are not trends or fads. They have been around since I started working on web sites and will likely be around long after I’m done working on them. They are search engine optimization (SEO), conversions, and web standards compliance. Yes, there are many many other things that can be focused on besides the three things, but your time will certainly be well spent on these. These are not fads.

While the game of search engine optimization (SEO) seemingly changes on a daily basis, this does not mean that it has ever not been a focus of ours. Even within SEO there are some things that we have always worked on. Title tags have always been important and likely will be important for the foreseeable future. Also, the text used in your URL has always been important and likely will always be important. While Meta keywords are a thing of the past, Meta description still play an important part as they often show up under your link in the search engine listings. New focuses of ours include the long-tail, social media and networking, and link bait.

Another item that we always seem to focus on his conversions. Whether you run an online store, a blogs, or in information site, you always have a singular goal for a random site visitor. Do you want them to become a customer? Do you want them to become a repeat visitor? Do you want them to click on ads? Do you want them to stick around and read more of your website content? These are serious questions that you need to ask yourself and your client as you go about designing the web site. The total user interface should be designed around what you want the visitor to end up doing on the web site.

Web standards is something that has always been important to me. Web standards are important because they ensure that your website will show up in a consistent format across many different types of browsers. From Internet Explorer to Firefox, Chrome, Safari, Opera, and Flock – there are now many many different browsers to choose from. Ensuring that your site shows up in the same way on heat a browser is very important. Additionally, search engines really love code that is standard compliant. You tend to rank higher if you have a standard compliant and fast loading web site.

So, as you can see, some fads come and go but there are some things in web design and development that have been true since the beginning. Search engine optimization, conversions, and standards compliance will always be important to you when working on a web site.